Environment, Peta, animal welfare is hot and the movement is growing. Hybrid car manufacturers are leaving no stone unturned to reap the benefits of this growth. With the growing prices of fuel more and more people are opting for hybrid vehicles for its financial benefits. According to a survey conducted by Mintel Comperemedia, 35 million Americans are "True Greens" who regularly buy green products which also includes environmentally friendly vehicles.

Recently several companies which have no direct relationship with hybrid car manufacturers are providing rewards for purchasing hybrid vehicles. Insurance companies like Travelers are giving a discount of up to 10% to hybrid owners. Other companies like Bank of America and Google Inc. also recently jumped in the foray of hybrid car promoters by providing aid in hybrid car purchases.

Gas prices have pushed people to buy hybrid vehicles to some extent. However, the real push in the sales of these vehicles is all because people are looking for ways to positively contribute to the environment and buying a hybrid car seems one of the easiest options.

Hybrid car manufacturers are further cashing on the sentiments by highlighting their commitment to the environment in their promotions and thus portraying themselves as green companies. Let us have a look at the ways other then the technology that is going to drive the sales of hybrid cars:

• Hybrid cars have become a fashion/status symbol
• Increase in prices of fuel
• Aggressive campaigns
• Green marketing
• Tax deductions on hybrid cars.
• Oil Dependence
• Other benefits like car pool lane entry, free parking etc.

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